"Change before you have to."
Jack Welch
"Spend a lot of time listening
to customers face to face. "
H. Ross Perot
A Process, Not a Document
Value-creating organizations develop strategy practices and mind sets, not strategic plan documents that sit unused. Strategy is a continuous process of formulating, evaluating, and implementing alternatives in anticipation of structural market changes and future competitive environments. This process is designed to change the competitive environment in ways that create the highest possible value for a business.
Formulation - Evaluation - Implementation
Value-creating companies constantly formulate meaningful options based on the sources and drivers of value identified in their strategic position assessment. We look for product or service extensions and contractions that will make the business profitably different from its competitors.
Each meaningful option is converted into a fact-based forecast, grounded in market reality. This includes quantitative targets, but it is based on market knowledge and not on numerical manipulation.
The strategy development process results in specific initiatives and actions, including monitoring market conditions for signals that new options should be formulated for evaluation. The process is continuous.